Wednesday, October 24, 2007

A Flame Milestone: We're the PR agency for the Singapore Sun Festival

Flame was approached by the organiser almost before the event started on 18 Oct and after they ahem "fired" their big-brand PR agency. Florence and the PR team worked their butts off for this event, but it's all worth it. Singapore Sun Festival is one of the biggest Singapore Tourism Board-supported events and the team got to rub shoulders with plenty of local and overseas celebrities (e.g. k.d. lang, Neil Humphrey, Pam Oei from the Dim Sum Dollies etc.)

The event is a "celebration of the arts and the art of living well". It consists of a series of events covering music, film, wine, literature, wellness, cuisine and visual arts. The team attended a Sun charity event where trishaws decorated by celebrities (e.g. Hossan Leong, Pam Oei, Denise Keller) were showcased.Highlighted here's my favourite trishaw decorated by Ketna Patel, which is in line with her Asia Pop project. And here's the Channel News Asia team conducting their interview infront of the trishaw.

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